Mrs Allen received the great honour of a Hall of Fame award from touRRoir / Good Food Ireland in April 2018. Fern Allen accepted the award on her mother's behalf and on receipt of the award Mrs Allen said “The restaurant at Ballymaloe could not exist without the support of our local farmers, fishermen, and all the producers of our wonderful ingredients which put Irish food firmly on the world map. This award means so much to me and all of us at Ballymaloe”
“…where the worlds of food, tourism, and culture meet …” The name “touRRoir“ is a portmanteau of the two words “tourism“ and “terroir“
TouRRoir brought to you by Good Food Ireland is a cross-sector global business forum bringing together Food, Tourism, and Culture to discuss how, through the inextricable link of these three sectors companies can grow business, local communities can flourish and destinations can ensure a more successful and sustainable economic future. As the consumers’ quest for authenticity accelerates, never before has cross-sector collaboration been so essential.